Recently it was published that “fewer than 100,000 of the 2.5 million email addresses collected during [Clinton’s] 2008 campaign, it turned out, were still active.” Clinton is not alone because data goes bad much quicker than you expect. On average, 17% of Americans move each year. Other data points like phone numbers, emails, social handles are being treated as disposable.
No matter how good your messaging or imagery are, if they don’t reach your constituents then they are missing out on a huge opportunity. And as all major brands know, it’s a lot more cost effective to reconnect with former customers than to try to acquire new ones.
It seems like countless articles and political strategist discuss how sophisticated voter modeling has become with hundreds of different potential consumer overlays. They overlays are only accurate if the data they are overlaying is accurate to start. At TouchPoints, we think that the candidate with the best Core data has the best opportunity to win the election.