20 years ago
Most colleges and universities had department silos like this
There was very little interaction between the departments. (sad face)
Top tier universities know that data are the most important drivers of their communication and fundraising strategy. The development, alumni relations, and IT departments all work together to track and analyze every detail and interaction, and use that information to develop highly targeted, custom relationships with each donor, member, alum, and supporter across multiple communication channels. Graduates love the personalized experience, and schools love the resulting higher levels of engagement and increased donations.
These top tier colleges and universities turn to TouchPoints to provide them with the most current, accurate, relevant data available, and use this information to increase donations, reduce expenses, and build a stronger, more active alumni network.
With just a few clicks, TouchPoints can transform your entire database of old, outdated, incomplete, and poorly-maintained data into holistic profiles that contain: