The TouchPoints Monthly is a hand-curated newsletter compiled to bring you learnings and opportunities to improve how you connect with your community members. If you enjoy what you read here, please consider forwarding it to spread the word.
Spring data cleaning:
- If you think your basement is full of stuff you don't need; just imagine how dirty your CRM is considering you don't walk by it every day. Fill out this form and we'll search through every nook and cranny of your database and give you insights.
Articles that made us think:
At TouchPoints we informative reads about growing relationships with constituents. Here are a few of our favorites over the past month.
Each New Customer Tends To Be Less Valuable
Kevin Hillstrom of Mine That Data blogs about how acquisition costs go up as your brand gets larger. Here's a short interview with Kevin that we enjoyed.
Wondering how your nonprofit stacks up against the rest? Checkout this study from our friends at M+R. A few of our favorite stats:
- Nonprofits sent 49 email messages per subscriber in 2015
- Nonprofits in our study spent an average of $0.04 for every dollar raised online in 2015
Direct Mail Is Not Deal
Lamenting about the death of direct mail is about as popular as Beyonce's new album. This post from Eleventy Group shows that Direct Mail is anything but dead. These stats will come in handy when trying to convince your boss to authorize another campaign.