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Complete Your Donor Profiles With Resume Data
Job Title and Employer Append
Let TouchPoints do the heavy lifting and identify where your donors work, their job titles, and if the company has a matching gift program
Occupation insights are incredibly valuable
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Job titles can be used for determining giving capacity
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Identifying where your donors work can open doors for corporate partnerships as well as corporate foundation opportunities
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Knowing when a supporter receives a promotion can be a useful touchpoint to reconnect or deepen connections
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Many US corporations offer matching gift programs, so knowing where your donors work can help your organization capture free matching gift dollars
Available data points:
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Job title
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Employer
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Previous job titles and employer
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Schools attended
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Degrees received
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Languages spoken
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Skills
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Employer matching gift
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LinkedIn url
Data Inspiration #1
A large children's hospital partnered with TouchPoints to identify the job title and employer for their annual donors along with determining which of those employers offer a matching gift program.
The organization then used this program to implement a follow-up strategy to remind donors that their gift is eligible to be matched by their employer - in some cases 5:1!
By connecting the dots with TouchPoints, they were able to raise millions of dollars of additional money that otherwise would have been unclaimed.
Data Inspiration #2
A major research university utilized job title, employer, and social profile data to identify alumni who recently received a promotion or started a new job. The organization then used this life event information to increase engagement and grow their major gift program.
Their team congratulated those alumni who received promotions and assigned those with potential major gift capacity to regional gift officers. This led to a significant increase in meetings booked with donors and many new pledges from alumni.
Let's Talk - DAF
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