Why and How Nonprofits Should Target Crypto Donations
Cryptocurrency has become quite the buzzword in the investing world, but what role does it play in charitable donations? Not...
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Join us for a special APRA session on October 6th
Session 3: Using TouchPoints to Prepare for a Campaign Illinois Wesleyan University completed a comprehensive wealth screening to prepare...
TouchPoints Joins The Nonprofit Alliance
TouchPoints is excited to announce that it has officially joined The Nonprofit Alliance network. This latest news aligns with...
Donating from Retirement Accounts – Educating Donors on Their Options
Financially savvy individuals are always looking for ways to maximize the impact of their retirement assets while also reducing their tax...
How Fundraisers Can Benefit from DAF Succession Plans
When it comes to charitable giving in estate planning, there are a number of ways an individual can leave a lasting legacy. For example,...
Why Donors without Children Should Be Your Fundraising Focus
Did you know that 55% of legacy gifts come from donors who don’t have children? What’s more, childless donors are 5 times more likely to...
Why Targeting DAF Donors Can Be a Game-Changer for Your Organization
When it comes to maximizing your fundraising efforts, knowing who to target makes all the difference. This is why finding individuals who...
Why Direct Mail is Still Important (and the Secret Sauce to Success)
Last month, the Co-President of Nordstrom shared the news about the company’s weaker-than-expected Q1 performance. This in and of itself...
How to Turn Social Media into a Long-Term Fundraising Vehicle
With a global audience of 3.484 billion users worldwide, social media is a potential goldmine for nonprofits. Imagine if each of your...
Donors without Children – An Untapped Opportunity
TouchPoints can help identify which of your donors do not have children. According to the Chronicle of Philanthropy, 20% of women between...
Why Donor Retention is Greater than Donor Acquisition
Did you know that it can cost up to five times as much to acquire a new donor than it does to keep an existing one happy? Yet despite...
Is Data The Dirty Secret Keeping Your Company From Achieving Its Goals?
Dirty data is expensive. In fact, outdated or inaccurate data costs businesses in the United States up to 3.1 trillion dollars each year....
Only 3% of Companies’ Data Meets Basic Quality Standards
Originally published in the Harvard Business Review available here. Most managers know, anecdotally at least, that poor quality data is...
Nonprofits: 3 Ways Employment Data Can Increase Donations
The more you know about your donors, the more strategic and targeted your fundraising campaigns can be. And just as quantitative data,...
10 most unique data requests of the year
At TouchPoints, we love that our clients and partners come to us with their most challenging data needs, because we specialize in unique...
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